✅Brand equity is the perception customers have of your products and services based on what they think of your brand.
In this Business Development Program webinar, Mikal Chitanand, Media Purchasing Manager, Procter & Gamble (P&G) South Africa, covers P&G’s approach to Brand Building Purchases:
-KPIs that determine the supplier selection for Brand Building Purchases
-Driving End-to-End value from supplier to customer
-Understanding and minimising wastage in the value chain and processes
-Growing in partnership with your supplier through JVs or long-term projects
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