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✅2020 began as anticipated from a wine consumer perspective, but the outbreak of COVID-19 had an unprecedented impact on the way wine was being purchased as well as where those purchases were taking place.
How have sales evolved over the last year with regard to price point and channel? What changes are we seeing in purchasing attitudes and behavior? Has the pandemic driven more attention to the health benefits of wine versus other alcoholic beverages? With the anticipation of a vaccine on the horizon, what are the indicators telling us about wine sales and consumer buying trends for the upcoming year? What changes in behavior are not related to the pandemic, but a continuation of underlying trends in wine consumption?
This session, presented by Dale Stratton, SipSource Analyst, and Christian Miller, Research Director, Wine Market Council, will highlight 2020 purchasing trends and the effect on sales channels over the last year and what we can expect as we head into a new year.
Session Sponsored By:
Commerce7
TricorBraun WinePak
9:00am (PT)
Session 1 – An Economic Overview; What’s in Store for the Next 12 Months
https://youtu.be/g-rJ9Nt0OiI
10:00am (PT)
Session 2 – State of the North Coast Grape & Bulk Wine Market
https://youtu.be/DJV5l5baY2s
11:00am (PT)
Session 3 – The COVID Impact on Consumer Purchasing Behavior; What to Expect in 2021
(You Are Here)
Event Sponsors:
Comcast Business
Comerica Bank
Commerce7
Sonoma Cast Stone
TricorBraun WinePak
Turrentine Brokerage
Event Information: https://wineindustryadvisor.com/boldpredictions
Produced by: Wine Industry Network
Original Broadcast: December 16, 2020
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Time Stamps:
0:00 Intro w/ George Christie
2:38 Presentation from Dale Stratton
24:04 Presentation from Christian Miller
1:02:07 Outro & Bonus Segment “Bold Prediction Guests”
1:02:49 Paul Mabray
1:04:04 Jeff Bitter
1:06:54 Philana Bouvier
1:09:45 Stephen Rannekleiv
1:13:00 Tom Wark
1:15:55 Zach Kamphuis
1:19:01 Mike Provance
1:21:33 Damien Wilson
1:26:39 Jim Agger
1:30:32 Mike Wangbickler
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purchasing behavior
